Management Team
Gary Atkinson
Chief Executive Officer and Director
Gary Atkinson joined Algorhythm Holdings, Inc. (formerly The Singing Machine Company, Inc.) in January 2008 and served as General Counsel and Corporate Secretary. In May 2012, Mr. Atkinson was appointed as the Company's Chief Executive Officer. For the last 13 years, since taking over as Chief Executive Officer, Gary has led the strategic direction of the company focusing on ground-breaking product innovation, profitability and brand positioning. Gary led the acquisition of SemiCab, Inc. in July 2024 and has repositioned the Company into an AI-focused logistics and transportation technology company. Mr. Atkinson is a licensed attorney in the State of Florida and Georgia. He graduated from the University of Rochester with a Bachelors Degree in Economics and has been awarded a dual-degree J.D./M.B.A. from Case Western Reserve University School of Law and Weatherhead School of Management.
Bernardo Melo
Chief Revenue Officer and Director
Bernardo Melo has been with the Company since February 2003. Mr. Melo was appointed as Chief Revenue Officer on April 22, 2022 and has served as the Vice President of Global Sales and Marketing (“VP of Sales”) since 2008. Mr. Melo was appointed as a Director of the Company on July 27, 2022. During his tenure at the Company, Mr. Melo has overseen the sales and operations of the music division as well as managed the customer service department. Before taking over the responsibility of VP of Sales, Mr. Melo held dual roles with the Company managing the operations, licensing and sales of the music division while concentrating on hardware sales for the Latin America and Canada market as well as key U.S. accounts such as Walmart. Prior to joining the Company, Mr. Melo held a consulting role for Rewards Network formerly Idine. Mr. Melo’s assignment during his tenure was improving their operational procedures while increasing efficiencies and lowering operating cost. Mr. Melo also worked at Coverall North America as Director of Sales managing a startup initiative for the company covering 15 regional office and 40 sales reps across North America focusing on franchise sales. Overall Mr. Melo has over 16 years of sales, marketing and management experience.
Alex Andre
Chief Financial Officer and General Counsel
Alex Andre brings nearly 25 years of executive management, financial, legal and operational experience to Algorhythm Holdings. For the past 18 years, he has served as the Chief Financial Officer for high-growth, public and private companies operating in a variety of industries and ranging in size from pre-revenue to hundreds of millions of dollars in annualized revenue. In most instances, he also served as their General Counsel.
Mr. Andre most recently served as the Chief Financial Officer of Lemnature AquaFarms Corporation, a plant-based ingredients manufacturer for the food, beverage and nutrition markets. Prior to that, he served as the Chief Financial Officer and General Counsel of M.H. Enterprises, the owner and franchisor of the Teriyaki Madness® restaurant brand that had more than 115 fast-casual restaurants operating across the country and internationally. Before that, he served as the Chief Financial Officer and General Counsel of ARC Group, Inc., a national, publicly-traded restaurant holding company that, directly and through affiliated entities, owned restaurants operating across six different brands that he helped grow from $20M to $215M in annualized revenue during his time there.
Earlier in his career, Mr. Andre served as an accountant for KPMG LLP before serving as a corporate & securities attorney for regional and international law firms.