Management Team
Gary Atkinson
CEO
Gary Atkinson joined The Singing Machine Company, Inc. in January 2008 and served as General Counsel and Corporate Secretary. In November 2009, Mr. Atkinson was appointed as Interim Chief Executive Officer and was promoted as the Company’s permanent Chief Executive Officer in May, 2012. Since taking over as Chief Executive Officer, Gary has led the strategic direction of the company focusing on ground-breaking product innovation, profitability and brand positioning. Mr. Atkinson is a licensed attorney in the State of Florida and Georgia. He graduated from the University of Rochester with a Bachelors Degree in Economics and has been awarded a dual-degree J.D./M.B.A. from Case Western Reserve University School of Law and Weatherhead School of Management.
Bernardo Melo
Director
Bernardo Melo is a veteran of the karaoke industry and has been with the Singing Machine Company for over 12 years. Bernardo currently serves as our Vice President of Global Sales and Marketing since 2008. Bernardo oversees the sales and marketing of our entire lineup of products under the Singing Machine and SoundX brands. Over the last three years, Mr. Melo has delivered consistent profitability, maintained gross margins, and been responsible for double-digit growth in sales. In addition to the U.S. market, Bernardo manages sales for the Latin America, Europe, and Canadian markets as well. Prior to joining The Singing Machine, Mr. Melo held a consulting role for Rewards Network, formerly Idine, where he improved operational procedures while boosting efficiencies and lowering operating cost. Prior to that, he was Director of Sales at Coverall North America where he managed a start-up initiative for the company that covered 15 regional offices and 40 sales reps across North America focusing on franchise sales.